In this paper, I consider the way that social-media companies nudge us

to spend more time on their platforms, and I argue that, in principle, these nudges are morally permissible: they are not manipulative and do not violate any obvious moral rules. The moral problem, I argue, is not with nudging in principle

but is instead with the fact that users are being nudged towards something bad
for them. In practice, this often involves being nudged to spend an unhealthy
amount of time using a social-media app or being nudged towards content that
is bad for us, such as by promoting eating-disorder content to young girls. Since
nudging is morally permissible, it is open to these companies to use the same
technologies to nudge us towards the good.